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Do you want to sign up more affiliates, keep them engaged for longer, and make more sales? Then personalized affiliate landing pages are exactly what you’ve been looking for.
Here’s everything you need to know about this explosive feature.
A personalized affiliate landing page allows you to collaborate with your affiliates to improve user experience and boost conversions. It’s a permanent page on your website, but it’s personalized to the individual needs of individual affiliates.
Check out this example.
Say I’m your affiliate and you’re selling courses on how to create a profitable side hustle.
I’ve done the hard work to build a relationship with my target audience and send you traffic, so why wouldn’t you build off this? With personalized affiliate landing pages, you can do exactly that.
In this example, potential customers have landed on your website, but they’re presented with copy that showcases the relationship you and I have (in this case, we’re using affiliate marketing for lead generation rather than sales).
The great thing about this is that there are no affiliate links involved. Your affiliate can simply send traffic to their landing page using a normal link, and AffiliateWP will track conversions and assign commissions as normal.
Creating high-converting landing pages for each of your affiliates might seem like hard work, but there are a ton of benefits!
Setting up a personalized affiliate landing page on WordPress is actually very easy.
Here are the steps we’re going to walk you through:
These steps are incredibly simple to follow and there’s no need for any coding or technical knowledge.
Let’s find out how to create personalized affiliate landing pages in WordPress.
AffiliateWP is the best affiliate management plugin for WordPress.
It will help you to set up a WordPress affiliate program in under 10 minutes, and it’s also got some incredible marketing features. This will help you to attract the best affiliates and empower them to make sales for you.
There are lots of automation options so your program can run on autopilot, and, of course, it’s going to allow you to personalize your affiliate landing pages.
Just head to the pricing page and choose the Professional plan.
You can then easily install the plugin using this simple guide, and you’re ready to set up your affiliate program.
Check out AffiliateWP’s pricing!
Once you’ve installed AffiliateWP you can effortlessly sync it to your store using one of the one-click integrations.
Just go to your AffiliateWP Settings and click the Launch Setup Wizard button at the bottom.
Enter your license key, and then choose your integration from the dropdown menus. You’ll then be able to choose your commission structure and affiliate cookie duration.
As soon as you’ve completed the setup wizard, AffiliateWP will start tracking visits and referrals on your website.
When you install AffiliateWP, it will automatically create an Affiliate Area page where affiliates can sign up for your program, and once approved, log in to their affiliate dashboards.
You can easily edit the Affiliate Area from your WordPress Pages and add any customization you would like. One of the most important elements is your affiliate registration form which you can edit using WordPress blocks, WPForms, Gravity Forms, or Ninja Forms.
It’s essential you’re able to convert prospective affiliates into engaged members of your program, so it’s worth spending a little extra time on this element.
When an affiliate signs up for your program, you’ll receive an email notification, and you can quickly approve or reject applications from the Affiliates pages. Just click the Pending tab to see all your open applications and then use the Accept and Reject buttons.
The affiliate will automatically receive an email notifying them of your decision, and approved affiliates will be able to log in to their affiliate dashboards from the Affiliate Area page.
To personalize individual affiliate landing pages to each affiliate you will need to enable the Affiliate Landing Pages addon.
Go to the AffiliateWP Addons page and scroll until you see Affiliate Landing Pages. Now toggle the Install Addon button and it will automatically install and activate.
Now all you need to do is create a personalized affiliate landing page for your affiliate. To do this, you simply need to build a landing page as you ordinarily would in WordPress.
Hover over Pages in the sidebar menu and click Add New. You can then use WordPress blocks or your landing page builder to customize your page and ensure it’s perfectly optimized to make sales.
Once you’re happy with your personalized affiliate landing page, the next step is to assign it to your affiliate.
Open the page settings by clicking the Settings icon in the top-right-hand corner and then hit the Page tab. At the bottom of the settings sidebar, you should see a new box titled Affiliate Landing Pages.
Start typing the affiliate’s username into the box and their name will appear in the dropdown menu. Select the correct affiliate’s username, and this will assign the page to that affiliate.
Once you’ve assigned the landing page to an affiliate, they will be able to send visitors to that page without the need for an affiliate URL. All visits and referrals will be tracked as normal in your affiliate reports, and your affiliate will be able to see all their data in their affiliate dashboard.
Now you’ve got to the fun part; personalized affiliate landing pages offer some incredible benefits.
We won’t pretend like running your own affiliate marketing program isn’t challenging. You’ve got to sign up great affiliates, keep them engaged, and convert their traffic, and this is challenging.
Personalized affiliate landing pages are powerful because they positively impact every one of these processes.
Here’s how.
Your affiliate program is one of many options your affiliates have.
Sure, every affiliate is going to be interested in your commission rate, but that’s only a small part of the story. They’re also interested in how you’re going to help them maximize their earnings.
As we always say, we can offer you an 80% commission, but if we don’t convert any of your traffic, then it’s not going to be very helpful for you.
This is why features sell your affiliate program, and personalized affiliate landing pages are particularly eye-catching.
Perhaps the most common challenge affiliate program managers face is finding the right affiliates. They are out there though, you’ve just got to find innovative ways to showcase your value proposition, and personalized affiliate landing pages are certainly a boost to that.
Make sure to highlight these benefits on your affiliate sign-up page and talk your affiliates through how they can get the most out of features like personalized affiliate landing pages.
If signing up high-quality affiliates is the first problem you run into with an affiliate program, then keeping them engaged is probably the second.
There are always shiny new offers to attract affiliates away from your program, so you’ve got to find new ways of keeping them on board.
It might seem like an oversimplification, but the best way to keep affiliates engaged is by engaging with them.
Invest time in your affiliate onboarding, open the conversation, and keep it going.
An even better way to do this is by showing your level of commitment to helping your affiliate succeed by working together on a personalized landing page. It’s a great opportunity to understand your affiliates on a deeper level, share knowledge, and ultimately, build a win-win relationship.
You’re working with these people because they’ve got marketing skills you want to tap into, so working together to optimize your landing page can only be beneficial.
Affiliates understand the power of personalization. It’s a staple of digital marketing, and it almost always brings higher conversions.
Creating individual landing pages for every affiliate probably isn’t an option because it is more time and energy intensive. However, it’s the perfect reward for affiliates who perform well and show their commitment to your program.
If you’ve explained the benefits well, then promising any affiliate who reaches 100 sales (for example) a personalized affiliate landing page is a huge motivator.
The thing with affiliate rewards is we become so focused on commission when there’s much more you can do. Affiliates want sales, and when you promise to unlock them with personalized affiliate landing pages, it’s going to provide a lot of motivation.
People feel comfortable with what they know. Whether it’s through social media, content marketing, SEO, email marketing, or some other marketing campaign, the customer has built a relationship with your affiliate.
Affiliate marketing works because your affiliate’s audience trusts their recommendations, but it’s not always enough. When you send someone to an external website (as we do in affiliate marketing), it’s unfamiliar, and they’ve got to start building trust with a new entity.
However, when they land on a personalized affiliate landing page, they’re immediately reminded of the relationship between you and your affiliate. This is powerful because it transfers trust, and this is a big part of the buying decision.
For example, rather than seeing generic social proof, people who land on your page see testimonials from the affiliate they’re familiar with. Rather than using a generic coupon code, they can use a personalized coupon code that plays on the relationship they have with the affiliate.
These are all details that have a big impact on conversion rates.
Affiliate marketing doesn’t always have the best reputation.
We trust people’s recommendations because we believe them to be honest, but when there’s money involved, this can change the equation. If anyone in the world can start marketing an affiliate product and making money, then it has the potential to get messy.
Personalized affiliate landing pages overcome this problem because they showcase the highest level of exclusivity.
They show that your affiliates aren’t just pushing a product they have no knowledge of. Instead, they’re working closely with a company they know and trust.
Combine this with best practices surrounding things like affiliate disclosures, and you’re further increasing the trust people have in your brand, and this results in more sales.
Personalized experiences are proven to convert better.
We often limit this to things like salutations in emails, but your web pages can also benefit from personalization. From headings to images, copy, case studies, and CTA buttons, everything can be personalized. The question is, what do you personalize them around?
Well, if you know your visitor has been sent by a certain affiliate, surely that’s a great connection to build your personalization around?
With personalized affiliate landing pages, every aspect of the page creates a personalized experience based on where the visitor has come from and the relationship they have with your affiliate. You’re leveraging what you know about the visitor to offer them exactly what they want, and this is a proven e-commerce strategy.
Even your lead generation pop-ups can be tailored to fit the visitor’s specific needs.
Personalized affiliate landing pages sound great, right?
The question is, how can you build the best landing page without spending an eternity on it? You’re not a developer, and you don’t want to be trying to figure out HTML, and whatever else it is you might need to know.
The answer lies in SeedProd, the best WordPress landing page builder with the best landing page templates.
Start out with proven landing page templates and use the drag and drop editor to personalize your page to meet your affiliate’s needs. This gives you the best of both worlds because you know you’re starting with a high-performing, optimized page, but you’re also able to focus on those personal touches.
SeedProd offers functionality that’s hard to beat, and it also makes it easy to connect your Google Analytics so you can run some a/b testing (also known as split testing). If you want to take this a step further though and really be informed by the data, then we would recommend integrating MonsterInsights (one of our favorite marketing tools) to take your analytics to the next level.
In e-commerce and affiliate marketing, we become obsessed with things like automation, apps, and marketing strategies. However, one of the most powerful steps you can take is to boost your conversion rate.
Personalized affiliate landing pages can skyrocket your affiliate sales, and we’ve got even more resources to help improve your affiliate program.
Now there’s only one thing left to do.
Get AffiliateWP and set up your personalized affiliate landing page today!
Wonderful article that certainly reminds me of a choice that I haven’t had time to do yet.
Thanks Michaël, hopefully you find some time to set it up and boost your conversion rate.