Affiliate Marketing
How to Create Affiliate Links in WordPress (Simple Guide)
Trying to figure out how to create affiliate links in WordPress? Then this step-by-step guide is exactly what you need. Here’s how you can…
About Our Team
The people who build AffiliateWP and RewardsWP, writing about the affiliate and loyalty programs they help you run.
William Palmer
Highlights
William is a technical writer for Awesome Motive. He's passionate about helping small businesses unlock the power of affiliate marketing, and summit the rankings with great SEO. In his spare time, you'll find him exploring the wonderful scenery of Cantabria, Spain.
Articles by William
Affiliate Marketing
AffiliateWP Review: Is It Worth It?
What AffiliateWP does well, where it stops, who it's the wrong choice for, and what setting it up actually involves.
Affiliate Marketing
How to Set Up a Lead Generation Affiliate Program in WordPress (2025)
Are you struggling to effectively generate leads through your affiliate program? If your WordPress setup isn’t optimized for lead generation, you might be missing…
Affiliate Marketing
How to Set Up Affiliate Terms and Conditions (The Right Way)
Want to set up affiliate terms and conditions for your WordPress affiliate program? We’re going to show you the quickest way to draft and…
Affiliate Marketing
How to Set Product-Specific Affiliate Commissions (Guide)
Want to set product-specific affiliate commissions in WordPress? Many online businesses face the challenge of incentivizing affiliates effectively while maintaining profitability. By offering the…
Affiliate Marketing
What Is Affiliate Fraud And How To Prevent It (Guide)
Are you worried about how affiliate fraud might impact your affiliate program? It’s a legitimate worry, so we’ll tell you everything you need to…
Affiliate Marketing
9 Best PayPal Affiliate Software (Compared)
Looking for the best PayPal affiliate software so you can track referrals on your sales? For numerous e-commerce businesses, especially those using PayPal, finding…
Affiliate Marketing
How to Get Influencers to Promote Your Products for Affiliate Marketing
How can you get influencers to promote your products and join your affiliate program? It can seem like a big challenge. Sometimes, even with…
Tips
How to Use Social Proof to Increase Your Conversions (7 Ways)
Learn how to use social proof to increase your conversions with these 7 tips. Quickly implement these strategies to improve your conversion rates!
Affiliate Marketing
How to Easily Automate Affiliate Programs in WordPress: Step-by-Step
Do you need to automate your affiliate program? To maximize the benefits of affiliate marketing, there are specific tasks we need to be able…
Affiliate Marketing
Everything You Need to Know About Affiliate Onboarding (Guide)
Let’s face it: There are a lot of affiliate programs out there to choose from, so you want to set your affiliates up for…
Affiliate Marketing
How to Manage Affiliate Creatives in WordPress (Guide)
Want to manage affiliate creatives directly from your WordPress admin? We’re going to show you how to unlock the power of affiliate creatives to…