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Are you trying to recruit affiliates but finding it hard?
One problem every affiliate program manager faces is recruiting motivated, engaged, and high-performing affiliates.
It would be great if you started your program and 100 skilled affiliates signed up the next day, but it just doesn’t work that way. But the good news is, with some skill and the right tactics, you can recruit affiliates who will set you apart from the competition.
Ready to learn the top strategies to easily recruit top-performing affiliates?
Let’s get started!
Finding engaged, skillful affiliates is one of affiliate managers’ biggest pain points. It takes commitment, but these tactics can help.
Here are 13 tactics to help you recruit affiliates who will make a difference for your program.
You need the right tool to give yourself the best chance of recruiting skillful affiliates.
You have to remember that you’re competing with many other affiliate offers, so how do you stand out from the crowd?
The answer is to give affiliates a greater return (and no, this doesn’t have to mean increasing your commissions).
This means finding unique ways to reward your affiliates and, most importantly, converting!
This is where AffiliateWP comes in. Not only does it have great affiliate management tools to help you keep your affiliates happy, but it also has industry-leading affiliate growth tools.
Ultimately, that’s the difference between free affiliate software and the best WordPress affiliate plugins like AffiliateWP. Investing in your business’s growth will result in more affiliates signing up for your program.
Check out our pricing page, choose the best plan for your business, and take the first step towards signing up top affiliates.
A multi-tier affiliate program rewards affiliates not only for their direct sales but also for the sales made by affiliates they recruit.
This structure offers several benefits.
It attracts top affiliates because they can earn commissions on multiple levels, giving them more motivation to join and stay active in your program.
It helps expand your network since affiliates are incentivized to recruit others, allowing your affiliate base to grow without extra effort.
Sales increase as more affiliates work under top performers, generating more revenue for your business. Retention improves because affiliates stay engaged long-term with the promise of ongoing earnings from their recruits.
By creating a multi-tier program using AffiliateWP, you can build a dynamic network of motivated affiliates, leading to sustained growth and increased revenue.
When someone lands on your affiliate sign-up page, you don’t want to put them off by making them answer a never-ending list of questions.
Instead, you want to remove barriers and start the conversation.
There’s always time to gather more information later, but for now, you want to create a sense of excitement and get people’s contact details.
To help you with this, AffiliateWP offers customizable registration form templates.
A good form can make a huge difference in the recruitment process. AffiliateWP also allows you to create forms using Ninja Forms and Gravity Forms. These allow you to leverage the power of your form builder to maximize signups and collect the basic information you need.
Just as customers tend not to make a purchase the first time they land on your site, affiliates will probably need multiple touchpoints before they join your program.
When recruiting affiliates, you must take lead generation into your own hands using a powerful conversion tool like OptinMonster.
Think about implementing a lead magnet to collect prospective affiliates’ emails and keep the conversation going through email marketing.
As we said, it’s just like making a sale, so you’ve got to use all the marketing tools available to you.
The right follow-ups can make all the difference to your recruitment.
Recruiting affiliates is about more than just sign-ups. It’s about walking people through the onboarding process, helping them earn their first sale, and giving them the tools they need to make regular sales.
Typically, successful affiliates are very busy people, and they’ll likely have plenty of opportunities falling at their feet regularly.
These affiliates know what they’re worth – and they know that their influence (and access to their audience) is in demand.
You’ve got to show them you respect their time by making the entire process easy.
Have an affiliate account with all relevant information, marketing materials, and effective affiliate creatives ready.
If they are already experienced with affiliate marketing, do your research to see how they go about their promotions – and cater to that. Knowing their preferred platforms, styles, and methods helps you personalize the experience.
Save time for your affiliates and help cut their learning curve, and they will reward you.
If you’ve created a top-notch affiliate sign-up page, you’re in a perfect position when affiliates come to you, but what about the ones that don’t?
There are more than enough high-quality affiliates, but sometimes, you have to find them yourself.
The good news is that these people are expert marketers. They’re putting themselves out there every day (through SEO, email marketing, Google ads, Facebook Ads, Reddit, and everywhere else), so they shouldn’t be hard to find.
Think about where they’re likely to interact with their target audience and start following them.
People like to be treated as individuals, so the more you learn about potential affiliates, the better.
One of the best ways to get new affiliates is to reach out simply.
When you do this, you want to make sure it’s in a targeted, personalized way.
Let’s go back to our analogy that this is a sale.
Who likes receiving cold marketing materials?
Virtually nobody, but they do work if they’re done well.
The same is true when recruiting affiliates. You have a distinct advantage over cold salespeople because you’re not asking for anything.
You’re offering affiliates the opportunity to earn more money, and who doesn’t like that?
Don’t be afraid to reach out, but ensure you respect people’s time and treat them as individuals.
The same principle applies to your outreach as when affiliates come to you: it’s about opening a conversation.
Say you’ve followed a blogger’s work and found them on LinkedIn.
It’s not always the best approach to jump in and hit them with everything at once. Think tactically about how you can showcase your value proposition and build the relationship.
You want to create affiliate partners, and often, this takes some time.
Pitching is an art form; again, it’s something you perfect over time, but it’s important not to rush into things.
Take your time, make sure the affiliate is a good fit for your program, and curate the relationship.
There’s a lot of competition in affiliate marketing. Every affiliate is out there searching directories to find the perfect affiliate product to market.
Sometimes, having too many affiliates can be a problem, particularly if they’re not bringing in the sales.
The 80/20 rule often applies in affiliate program management, where 80% of your revenue comes from 20% of your affiliates, which shows the focus should be on quality, not quantity.
Exclusivity is huge; high-profile affiliates are good at what they do, and they don’t want to promote something that everyone else on the scene is promoting.
When you offer them something that nobody else has, even if it’s just a special offer or personalized bonus it can be the defining factor that makes your affiliate marketing program stand out.
There are a lot of barebone affiliate programs out there.
Ultimately, the right affiliates will bring in sales with limited tools, but their conversion rate will be much higher if they have access to the right features.
And guess what?
A higher conversion rate means more money for you and your affiliates, keeping everyone happy!
Features like an advanced Affiliate Portal and personalized Affiliate Landing Pages can make all the difference because, ultimately, they make it easier for affiliates to be successful.
However, it’s no good just having them; you’ve got to market them, and then talk your affiliates through how to use them to their advantage.
Offering better commission rates than competitors is going to help you to recruit affiliates.
It will also affect the quality of affiliates you attract. Simply put, with high-profile affiliates, the competition is fierce—why would these affiliates care about your program when they have so many others to choose from?
Affiliates who have large, dedicated audiences can produce results far beyond the average affiliate. So, even with a higher commission rate, they can bring in serious revenue that justifies the better rate.
Being able to spot the right affiliates and have some flexibility with your affiliate commission is key, which is why AffiliateWP offers so many ways to adjust your commissions.
Of course, commission structure is important, but it isn’t everything. You can also do a lot to recruit affiliates with non-monetary rewards.
As we always say, it doesn’t matter how much commission we offer you if we can’t convert your traffic into sales.
Conversion rates are king in e-commerce, and there’s no getting away from that, even in affiliate marketing.
What you can guarantee is a variety of non-monetary affiliate rewards:
These incentives can help affiliates make more referrals so they benefit more from your commission structure.
Humans are full of contradictions.
In this case, we don’t want too much competition, but we do want to know that other affiliates have joined your program and are benefiting from it.
If you want people to invest time and effort into your affiliate program, then you’ve got to give them a good reason.
There’s no better way to show you offer a successful affiliate program than by showcasing how Johnny from Naperville, IL made $100,000 with your program last year (social proof).
Top affiliates also want to know that you’ve got a product that can sell.
Again, social proof is a quick way of demonstrating this. With SmashBalloon, you can quickly create a beautiful social feed on your affiliate sign-up page and showcase all the great reviews your customers are giving you.
This is a simple step, but it can make all the difference when your recruit affiliates.
You’ve got to treat this as a sale because that’s what it is. You’re trying to sell your affiliate program, and to do that, you need a highly optimized landing page (sign-up page).
Too often, the program sign-up page is an afterthought that is severely lacking in quality compared to regular product pages.
This has to change if you want to recruit affiliates that will make a difference.
AffiliateWP allows you to use any WordPress page as your affiliate sign-up page, so we suggest taking things to the next level with SeedProd’s page builder.
It has a library of highly optimized templates, and a seamless drag-and-drop builder allows you to customize your page exactly how you want it.
Go to AffiliateWP » Settings and choose the page you want to use from the Affiliate Area dropdown.
Once you turn your affiliate sign-up page into a professional-looking, highly optimized sales asset, you’ll see more affiliate applications come in.
OK, so this one isn’t strictly related to how you recruit affiliates, but it will still have a big impact.
There’s no point in signing up affiliates who don’t engage with your program. If your recruitment strategy ends when the affiliate signs up, it will fail.
You need to ensure that your new partners get a top user experience from day one, and the way to do this is with affiliate onboarding.
Affiliate marketing truly is a partnership, and the only way to ensure a win-win is by sharing knowledge and making the most of each other’s skills.
Set up a professional onboarding, and affiliates will stay with you for longer, make more sales, and give you the glowing testimonials you need to sign more top affiliates.
Extra Tip: Once the onboarding is complete, you can keep the communication channel open by sending out a regular email newsletter.
Affiliate marketing isn’t about how many affiliates you have; it’s about sales.
You can sign up tons of affiliates, but if they’re not the right fit for your program, they’re not going to have the impact you need them to.
You want to invest your time and resources into the most promising affiliates, so it’s important to spot the high-potential ones from the waste of time-ones.
This will make your affiliate program a lot more efficient, so how do you go about this?
Finding good affiliates isn’t a one-size-fits-all approach, but some indicators indicate that an affiliate will be a net positive for your program.
When you create your affiliate program with AffiliateWP, your default settings require you to approve each affiliate sign-up manually.
We recommend keeping these settings and running through this checklist before approving an affiliate.
They have experience in affiliate marketing, with proven results, or are actively working as an affiliate.
Some of the most effective affiliates have large followings. People with a “name” or industry authority can produce more returns.
Affiliates should be well-connected. Because the premise is to sell to their own communities, contributing to discussions, commenting, providing advice, reviews, sharing experiences, or just generally engaging with others is usually a positive indicator.
Affiliate marketing is based on communication – and affiliate sales come from effective marketing. Look for affiliates with good writing, spelling, grammar, and interpersonal skills if you want to find people who will represent your brand in a polished and professional manner.
On the whole, proactive personalities tend to get more done!
From tidy design and clear language to providing useful information to your niche audience, a quality website is a good representation of an affiliate’s overall professionalism.
Of course, if they’re a big social media influencer with a massive following, this point is much less relevant.
This isn’t a deal-breaker, but website stats, the number of followers, and the number of email subscribers can all help you understand the reach and exposure you might receive from an affiliate.
It makes a big difference whether they just add a link on a resources page, or they actively send emails to their list, write a review about your product (evergreen content), or use specific channels such as social media to promote your business, etc.
Just as there are some positive traits to look for when recruiting affiliates, there are also some red flags to avoid.
Not everyone in the affiliate marketing world has good intentions, and there are some telltale signs that an affiliate might not be worth your time.
Affiliate management isn’t always easy, but with time, you’ll get a good feel for recruitment.
As you can see from this long list, recruiting affiliates is not always easy.
To recruit affiliates, you’ve got to convince them of the value of your program and get them to take action. In many ways, it’s almost exactly the same process as making a sale.
You wouldn’t go about selling your products without the entire range of marketing tools available, so you shouldn’t aim to recruit affiliates without them either.
If you’re going to grow your affiliate program, you need to find the right affiliates and to do that; you need the right affiliate software to support you.
AffiliateWP has the tools to leverage these strategies, so it’s time to start today!
Want to learn more about affiliate marketing? Check out more of the top resources:
Now, there’s just one step left to recruit top affiliates and grow your affiliate program.
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Great article by Mandy.
Thanks for your input!
Thanks, John!
Thank you for the article!
I hope it’s helpful!
Hi Mandy.
Love the article. I just migrated from Social Bug across to AffiliatWP.
I can clearly see that this is the real deal.
Looking forward to more from you and your team.
Hey, Mike! Thanks for the nice feedback, and welcome to AWP!