How to Convert Your WooCommerce Customers Into Affiliates (Guide)

Are you struggling to turn your WooCommerce store customers into loyal affiliates?

For many businesses with WooCommerce stores, the challenge often lies in transforming regular customers into active affiliates who promote their products. Turning your customers into affiliates broadens your marketing reach and significantly boosts your sales.

In this practical guide, we’ll walk you through the nuts and bolts of converting your customers into affiliates within your WooCommerce store.

Let’s begin!

Why Turning Customers into Affiliates is Beneficial

Turning your customers into affiliates is a smart move for your WooCommerce store.

Think about it like this: when someone buys something from your store and likes it, they’re likely to tell their friends and family about it. When your customers talk about your products, their friends are likelier to listen and trust what they’re saying.

Now, imagine if these happy customers find out that they will be rewarded for sharing their love for your products. That turns them into loyal affiliates, and you, in return broaden your marketing reach.

Also, when your customers become affiliates, they feel more connected to your store.

They’re not just buying from you; they’re part of your team now. This makes them want to stick around and keep buying from you.

So, you get more people to know about your store, and your loyal customers stay loyal and keep shopping.

In short, it’s a win-win for both customers and your WooCommerce business.

However, the key question remains: with so many standard methods available for turning customers into affiliates, which is the most effective?

How to Turn Customers into Affiliates in Your WooCommerce Store

While converting your customers into affiliates can be challenging, using AffiliateWP’s Affiliate Signup Widget becomes much simpler.

Just follow the below steps and start getting your customers to promote your brand:

Step 1: Install AffiliateWP

Before you begin growing your affiliate team, the only WordPress plugin you must invest in is AffiliateWP.

What makes AffiliateWP the top choice is its seamless integration with various popular WordPress plugins.

This compatibility ensures that your products, memberships, forms, and other essentials are perfectly synchronized, eliminating the hassle of complex setups.

But that’s not all. AffiliateWP comes packed with innovative tools designed to boost your growth. Features like Affiliate Landing Pages, Vanity Coupon Codes, and Direct Link Tracking provide a robust platform to scale your business efficiently.

Just visit our pricing page and select the Professional plan.

After completing your purchase, you can install AffiliateWP by navigating to the Plugins tab in your WordPress dashboard. And don’t worry if you encounter any hurdles; our comprehensive step-by-step guide is there to assist you every step of the way.

Step 2: Run the Setup Wizard

After successfully installing AffiliateWP, the next crucial step in turning your customers into affiliates in your WooCommerce store is configuring your affiliate program using the setup wizard.

As you start the setup wizard, your license key will be first required. This key should be readily available in your confirmation email upon purchasing AffiliateWP.

Locate this key, copy it, and then paste it into the designated field in the wizard.

Once you’ve done this, click Continue to proceed to the next stage.

The subsequent step involves selecting integrations. The wizard will prompt you to choose integrations matching the plugins or software your website uses to sell products or services and continue to the next step.

The setup wizard offers various options for paying your affiliates. You can pay them directly through the AffiliateWP payout service, use PayPal, or even handle payments manually.

Next, choose the referral rate and type. You can opt for a fixed rate or a percentage-based referral amount. Remember, these settings aren’t set in stone; you can always come back and adjust them later as your program evolves.

After inputting all the necessary information, click Finish and Exit Wizard.

Step 3: Enable Affiliate Registration

Navigate to AffiliateWP in your WordPress dashboard, click on Settings, then select the Affiliates tab.

Here, make sure the Allow Affiliate Registration option is checked. This step enables your customers to register and join your program effortlessly.

Step 4: Activate the Widget

With affiliate registration enabled, activating the Affiliate Signup Widget is the next step.

Look for the option labeled Convert customers into affiliates using the affiliate signup widget and ensure it is checked.

And that’s it; clicking the option above will activate the Affiliate Signup Widget, which will appear in high-traffic areas like the WooCommerce My Account page, Dashboard Tab, or Checkout confirmation page.

Step 5: Customize the Affiliate Signup Widget

This section will be visible on the page after enabling the widget setting. You may visually experiment with your brand’s messaging and colors by making changes here.

Here are the customization options you have at your disposal:

1. Set Your Brand Colors: The color scheme of your widget should reflect your brand. Choose your primary brand color, and the widget automatically generates a complementary color palette. This ensures the widget is visually appealing and feels like an integral part of your website.

2. Choose the Right Imagery: Select an appropriate background image for your widget to enhance its visual appeal and tell your brand’s story. This imagery will captivate your audience’s attention and can significantly boost engagement.

3. Customize Widget Text: The text on your widget is your opportunity to inspire customers to join your affiliate program. Customize the heading to make a compelling invitation and use the text field to explain the benefits of becoming an affiliate. Keep it concise and persuasive.

4. Button Text: Your call-to-action (CTA) button text should be direct and action-oriented. Customize it to match your brand’s voice, whether it’s a straightforward ‘Join Now’ or a more personalized ‘Start Your Journey with Us’.

5. Confirmation Heading and Text: Customize the confirmation heading and text to thank new affiliates and guide them on their next steps. This personal touch is important for making new affiliates feel welcome and informed.

Additionally, the live preview feature of AffiliateWP allows you to see your customizations in real-time. You can view adjustments as you make them, ensuring everything is set up perfectly.

When customers sign up as affiliates, they immediately receive their unique affiliate link, enabling them to start sharing and promoting your products immediately.

Plus, if you have a Terms of Use page, a link to these terms will be displayed on the widget, providing clear guidelines for your affiliate program.

Get Ready to See Your Business Succeed with AffiliateWP

The Affiliate Signup Widget simplifies the entire process, enabling your enthusiastic customers to join your affiliate program effortlessly.

So, why miss out on the opportunity for additional affiliate income? Remember, more affiliates translate to more links, increased traffic, and higher sales.

This straightforward widget is your key to transforming your existing customer base into a powerful affiliate army.

But why should we stop here? Explore these awesome resources to improve your strategies further:

• 6 Best WordPress Affiliate Program Plugins for 2024
• Everything You Need to Know About Partnership Marketing (Guide)
• How to Create an Affiliate Registration Form in Elementor (Tutorial)
• 5 Best Affiliate Link Tracking Plugins for WordPress
• 10 Best WooCommerce Sales Funnel Plugins to Skyrocket Your Conversions
• How To Set Up a WooCommerce Affiliate Program (Guide)

Don’t put it off any longer. Get AffiliateWP now to maximize your affiliate marketing efforts.