You got into affiliate marketing for the hands-off, stress-free sales it can bring in, right?
At the moment, you’re finding those sales pretty hard to come by though!
What can you do to get more sales with your affiliate program and realize your dream of waking up each morning to a treasure trove of affiliate sales?
1. Upgrade Your Creatives
Getting online sales isn’t easy. You’ve got some advantages over a physical store, but there are also some big disadvantages.
One of the biggest disadvantages is that people can’t see your products with their own eyes and feel them in their hands. Even if you’re selling services, you don’t have the luxury of looking someone in the eye and shaking their hand.
To try and negate this, you rely on good creatives:
These aren’t just essential elements for making more sales, they’re essential elements for marketing in general.
If your affiliates don’t have access to high-quality creatives, then it’s much more difficult to convince their audience that they should buy your products. Words only go so far, so one of the best ways to get more affiliate sales for your affiliate program is by upgrading your creatives.
Luckily, when you run your affiliate program on AffiliateWP, you get unlimited storage for creatives!
2. Start an Affiliate Newsletter
When you were creating your online store, it’s likely you spent time researching how to optimize your site, create engaging content, and maximize your traffic.
When it comes to selling your products, there’s no better expert than you, right?
If you’re good at what you do, then this is absolutely true: you’re the expert.
So, when your affiliates are looking for ways to make more referrals, the chances are you’ve got some great insights to share. Either you can put documents together and put them in your affiliate portal, or you can create an engaging affiliate newsletter that gives your affiliates regular tips and advice.
Your newsletter can easily be automated, so once you’ve put a series together, there’s no additional work to do.
Knowledge and understanding are key to making sales, so sharing your hard-earned insights can help you get more sales for your affiliate program.
3. Create Tiered Affiliate Rates
Incentives form the basis of affiliate marketing. People send you website visitors (and hopefully sales) in return for a commission on any sale, it’s as simple as that!
There is, however, a lot of scope to be innovative with those incentives. With the right affiliate marketing software, you can tailor your incentives to specifically match your affiliates’ needs.
For instance, you might:
- Offer a sign-up bonus
- Have a flat commission on all sales
- Have a percentage commission on all sales
- Offer store credit
- Offer lifetime commissions (the affiliate receives a commission on every order the customer makes)
- Offer recurring commissions (the affiliate receives a commission every time the customer renews a subscription)
You’ll find all of these options are possible with AffiliateWP’s pro and free add-ons.
That’s not it though!
You can also reward commitment and success by creating tiered affiliate rates. For example:
- First 25 sales: 20% commission
- Sales 26-50: 22% commission
- Sales 51-100: 25% commission
- Sales 100+: 28% commission
This is a huge incentive for your affiliates to get more sales for your affiliate program. The more your affiliates sell, the more they win, and in turn, the more you win!
4. Get Your Affiliate’s Competitive Juices Going
Affiliate marketers love getting sales and watching the money come in.
You’ll also find that many of them are competitive beings!
It’s the same as with salespeople, they all want to be top dog, and the extra competition pushes them on to bigger and better things. One of the ways you can tap into this is with affiliate leaderboards.
Our free leaderboard add-on allows you to show live leaderboards on any WordPress page, ranking your affiliates by number of sales, total earnings, and number of visits. Not only is this a great way to motivate your affiliates to get more sales for your affiliate program, but it’s also a good recruiting tool.
When people come to your affiliate program landing page and see how well your top affiliates are doing, they’ve got a good incentive to sign up and get in on the action.
5. Embrace Customizability
Every affiliate is unique. They’ll have slightly different marketing methods, different branding, and different expectations from your affiliate program. With AffiliateWP you can meet these expectations thanks to our customizable affiliate portals.
One way you can help them get the most out of your program is by embracing customizability.
Again, this comes down to having the right affiliate software, and AffiliateWP is pretty hard to beat for this. We make it simple for you to tailor your affiliate program to meet your affiliates’ needs.
For example, one of the challenges affiliates face is growing their own brand while passing traffic on to you to make the sale. Little things like vanity coupon codes allow affiliates to build their brand while growing your sales.
This enables affiliates to choose their own affiliate coupon codes, for instance, at AffiliateWP, we might recommend you use OptinMonster. Instead of simply giving you a coupon code, we can give you a custom coupon code, such as “OptinMonsterIsBetterWithAffiliateWP.”
We’re building our brand while facilitating sales for OptinMonster; it’s a win-win.
6. Level Up Your Communication
No matter how experienced you are as an affiliate marketer, it’s always exciting to see sales coming in. That excitement is a brilliant tool to keep your affiliates engaged and get more sales for your affiliate program.
The easiest way to let affiliates know they’ve made a sale is through push notifications!
Once the referral is made, affiliates get a discreet pop-up on their phone or tablet, informing them of the sale. This provides instant motivation every time the affiliate makes a sale.
Of course, this option isn’t for everyone, but for affiliates who like to know exactly what’s going on with their business, it’s a popular feature. It keeps affiliates in the loop and helps you to keep engagement high.
7. Improve Your Conversion Rate
This seems like it’s too obvious to include in the article but it’s not!
It’s easy to get caught up in what your affiliates are doing and the little details of your program, overlooking the most important part. Your website needs to be set up to make sales; if its conversion rate is low, then it’s going to be hard to get more sales for your affiliate program (here are some tips to help fix this).
Affiliate marketing isn’t a magic wand that can fix your sales. It’s a marketing option that can quickly increase your reach and allow you to engage with your target audience.
The selling part still comes down to you, so make sure you’re split testing your landing pages, optimizing your checkout process, and creating more touchpoints with things like abandoned cart emails.
Sometimes what’s holding you back from making more affiliate sales isn’t your affiliate program, so make sure you’re testing every element of the process.
Software is Key to Getting More Sales with Your Affiliate Program
You can have success with a very basic affiliate program but it’s hard. It’s going to take that much more work, and at the end of the day, one of the reasons people start an affiliate program is because it’s supposed to be hands-off.
With AffiliateWP, you can start using these sales techniques to get more affiliate sales with just a few clicks of a button.
We’ve designed our software so you can automate your program while still giving your affiliates everything you need to succeed. The key to more affiliate sales is right in front of you!