9 Best Website Builders for Affiliate Marketing
Whether you’re looking to start an affiliate marketing program or become an affiliate marketer, everyone wants to know what is the best website builder.
There are lots of different options out there, and they each have their own strengths and weakness. We’ll take a look at the best options, their pros and cons, and who they’re best suited to.
Here’s your guide to the 9 best website builders for affiliate marketing.
What Makes a Website Builder Good for Affiliate Marketing?
There are two sides of affiliate marketing we need to consider here. We’ve got merchants who are looking to create a thriving affiliate marketing program and affiliates who are trying to make affiliate sales.
Ultimately, there’s a lot of crossover between their needs:
- User Experience
- Access to powerful tools
- Customer support
Let’s take a look at what each group requires from a website builder.
What Do Affiliate Program Managers Need from a Website Builder?
Affiliate program managers are likely to be looking at a much more e-commerce-focused website builder. Whether they’re selling physical products, digital products, or services, their aim is to convert and grow sales.
To do this, they’ll need a specialist website builder that allows them to effortlessly sync their inventory and drive sales. The setting up part is much easier to achieve than it might seem, so the right software has to offer a lot more than just an online store.
Merchants need to be able to take advantage of all digital marketing strategies:
- Search engine optimization
- Content marketing
- Email marketing
- Social media marketing
- Influencer marketing
- Conversion rate optimization
- And more
As we always say, making sales is hard, so merchants need access to the right marketing tools, and not all website builders offer this.
There’s also the big question of how you enable affiliate marketing on your website, so you need to be using a website builder that integrates with your chosen affiliate marketing software.
What Do Affiliate Marketers Need from a Website Builder?
The goals of an affiliate marketer are slightly different from the merchant.
They’re much more involved with the top of the sales funnel, where they’re creating awareness and building interest. Once they’ve got the prospect to click their affiliate link, they’re then reliant on the merchant to complete the sale.
This means they don’t need the same e-commerce capabilities, but they do have the same need for an easy-to-use website, a great user experience, and high-level marketing tools.
9 Best Affiliate Website Builders
Whether you’re a beginner starting your first small business, or an experienced pro looking to expand your marketing empire, everyone needs a platform to build their website on.
Today, anybody can do this without the need for technical knowledge or coding skills, and these 9 website builders will help you quickly set up your affiliate marketing website (whether you’re a merchant or affiliate).
We had to start with WordPress.org because what we’re talking about here is a platform from which you can grow a thriving website, and that’s exactly what WordPress.org gives you.
The huge benefit of WordPress.org is that it gives you a lot of control.
If you’ve got advanced technical skills, then it allows you to control every aspect of your website, and if you don’t, it gives you endless plugins to help you bring your vision to life.
It might not offer everything you want in its basic form, but there’s sure to be a plug-in to help you achieve what you’re looking to do (whether that’s SEO features, design tools, marketing integrations, etc.)
There’s a good reason why over 40% of websites run on WordPress.
Who’s it for?
WordPress is an excellent option for both affiliate program managers and affiliate websites. Both need access to the right tools and WordPress 100% delivers on this.
- A huge array of high-quality themes
- Endless market of plugins
- Absolute control over your website
- You have to manage your website yourself
- WordPress is free to use
SeedProd is a WordPress plugin that helps affiliate marketers unlock the full potential of their websites.
If you’re new to building websites, then at first, WordPress can be quite daunting. It’s possible to build a beautiful website with its basic block builder, but it’s not very intuitive.
SeedProd is the answer.
Not only does it have perfectly optimized templates to maximize your conversions, but it also has a seamless drag-and-drop builder. This allows you to finetune your website exactly how you see fit.
With paid plans starting from $39.50 a year, SeedProd is well worth the money to maximize the usability of your site and drive more conversions.
Who’s it for?
This is another website builder that is ideal for both affiliate program managers and affiliate marketers. Both need a well-designed website, and that’s what SeedProd gives you (no need for coding knowledge or to pay for a designer).
- Perfect integration with WordPress
- Beautiful pre-built theme templates (especially for landing pages)
- Highly functional drag-and-drop editor with great customization options
- Only for WordPress (everyone else is missing out)
- Basic: From $39.50/ year
- Plus: From $99.50/ year
- Pro: From $199.50/ year
- Elite: From $239.60/ year
We’re going to stick with the WordPress theme here with WooCommerce.
The great thing about WordPress is it’s open source, which means you can build your website for free. Essentially, it gives you all the basics you need to build on and you use integrated tools to expand your offerings.
WooCommerce allows you to turn your WordPress website into a store, and it’s incredibly easy to use. It’s another free plug-in that’s a must-have if you run a WordPress website.
Who’s it for?
WooCommerce is primarily for merchants looking to sell their products. It integrates perfectly with AffiliateWP allowing you to set up an affiliate marketing program in minutes.
- Easy to set up
- Create a comprehensive online store very quickly
- Monetize your website
- It doesn’t have as much functionality as some of the dedicated e-commerce website builders
- WooCommerce’s free plan does everything you need
Shopify is one of the biggest names in e-commerce and has been responsible for over $200 billion of sales for its customers.
It’s fully hosted, which is great because you don’t have to worry about managing software, updating domain registrations, or keeping backups because it’s all done for you. Of course, you give up a little control for this luxury, but that’s something many store owners are happy to do.
Its drag and drop builder isn’t the easiest to use, but it does offer lots of tools in its app market to help you perfect your store.
Who’s it for?
This one is for merchants who are looking to run their own affiliate marketing program. It’s one of the best options for building a comprehensive online store and links with many of the big-name affiliate software providers.
- Fully hosted
- High converting templates
- Wide range of marketing tools and e-commerce features
- You have to use Shopify’s payment platform
- Basic: From $29/ month
- Shopify: From $79/ month
- Advanced: From $299/ month
BigCommerce is another fully hosted e-commerce solution, so you can focus solely on growing your store.
Much like Shopify, it offers some excellent pre-made website templates to help you get started, but unlike Shopify, it gives you more flexibility over what payment gateway you use. Another great feature with BigCommerce is its dashboard which gives you in-depth data to help grow your business.
Who’s it for?
This is another website builder that’s good for larger e-commerce stores looking to run an affiliate marketing program. Lots of affiliate marketing software integrate directly with BigCommerce to facilitate easy referral tracking.
- No platform fees or commission
- Lots of good built-in features
- Excellent SEO support
- Setup isn’t as easy as with some of the alternatives
- Standard: $29.95/ month
- Plus: $79.95/ month
- Pro: $299.95/ month
HubSpot is the content marketing pro, so it knows a thing or two about what marketers want.
Its content management system offers a good selection of pre-made themes, but its most powerful feature is how it integrates with its CRM. This makes it excellent for lead tracking and optimizing your marketing funnel.
Another powerful tool is its adaptive integration which allows you to test different variations of a page and ultimately decide on the highest-performing one.
Who’s it for?
HubSpot is a great option for affiliate marketers who want to take a methodical approach to lead generation. It’s got good testing tools to help you perfect your marketing, and can help you effectively manage your contact list.
- Great adaptive testing feature
- Easy integration with HubSpot CRM
- Focus on marketers’ needs
- Web design experience is a little clunky
- Starter: From $23/ month
- Professional: From $360/ month
- Enterprise: From $1,200/ month
Wix is an incredibly user-friendly drag-and-drop website builder. You can set up and design a beautiful website in no time at all, and while it’s primarily known to serve bloggers, it also offers e-commerce options as well.
This site builder might offer the easiest to use drag-and-drop builder out there, and it continues to offer a growing array of integrated tools. It’s still a long way short of WordPress for things like SEO tools, but it’s certainly somewhere you can design a beautiful website for a reasonable price.
Who’s it for?
Wix would be a good option for beginner affiliate marketers who are looking to quickly start an online business. Another bonus is that you get a free domain name thrown in with many of their plans.
- Great drag-and-drop builder
- Get set up quickly
- Hard to switch your theme once you’ve published your website.
- Combo: From $16/ month
- Unlimited: From $22/ month
- Pro: From $27/month
- VIP: From $45/ month
Web.com is very popular with small businesses, offering a great price point on its standard website plan (from $4.95 a month).
It offers the basic tools you need to start a website (e-commerce included) but lacks many of the more advanced options you get with WordPress. However, it does have a great drag-and-drop builder that can help you build your website exactly how you want it.
Who’s it for?
Web.com is a good option for affiliate marketers looking for an easy-to-use platform to quickly create an affiliate website. Although it does offer an e-commerce package, its limited tools mean it’s not an ideal option for affiliate program managers, and it’s not easy to integrate with most affiliate software.
- Cheap entry point into an online business
- Quick setup
- Good support
- Lacking more sophisticated features
- Website Essentials: From $4.95/ month
- Business Essentials: From $7.95/ month
- E-Commerce Essentials: From $13.95/ month
- E-Commerce Premium: From $19.95/ month
Squarespace is an excellent option for creating a professional, yet creative website. It offers a good selection of editable website designs and is wonderfully easy to use.
With Squarespace, you’ll get a nice array of marketing features, especially the email and social media support, and brilliant customer support. This is exactly what you want when you’re looking to set up a high-performing website.
Again, Squarespace is probably better known as a blogging platform, but it also offers e-commerce options that are worth considering.
Who’s it for?
Squarespace works for both affiliate marketers and program managers, however, its features tend to work better for affiliate marketers. It’s incredibly easy to set up a beautiful, optimized site.
- Beautiful templates that are well optimized for desktop, mobile, and tablets
- Good marketing features
- Top-rated support
- Not as customizable as some of the other options
- Personal: From $14/ month
- Business: From $23/ month
- Basic Commerce: From $27/ month
- Advanced Commerce: From $49/ month
What Do We Recommend?
OK, so we’re a little biased here, after all, we have WP in our name.
We find WordPress is the best way for both affiliate marketers and affiliate program managers to go. That’s simply because of the control it gives you over what you’re doing.
Between WordPress, WooCommerce, and SeedProd, you can achieve everything you want to do without stretching your budget. Not only does this give you a great website, but it allows you to integrate an endless number of marketing tools, widgets, plugins, and everything else.
It might look a little bit daunting at first, but you won’t need a web developer to create a brilliant affiliate website.
And the best thing (if you want to run an affiliate marketing program)?
You can seamlessly connect to the best affiliate marketing software out there.
AffiliateWP is built specifically to get the most out of WordPress so you can integrate your products and start tracking referrals in a matter of minutes.
So, when it comes to choosing between popular website builders, we recommend you go with the hard-to-beat combination of WordPress, WooCommerce, and SeedProd. Oh, and then connect AffiliateWP!