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Are you trying to choose the best affiliate software and are stuck between EasyAffiliate and AffiliateWP?
Finding the right affiliate software for your needs is important as it helps your business grow by attracting reliable affiliates and establishing a strong affiliate program. So, if you want to find out which among AffiliateWP and EasyAffiliates is the best, we’ve put together a complete comparison.
Let’s get started!
If you’ve been researching the best WordPress affiliate plugins, you may have narrowed your choices to EasyAffiliate and AffiliateWP.
Your research wouldn’t be wrong because they’re both excellent options.
But we want to find you the best affiliate software for your business, so we’ve done a complete EasyAffiliate vs AffiliateWP comparison.
Here’s what we’ve looked at for this in-depth guide:
Read on, and you will find the best WordPress affiliate plugin for your needs.
EasyAffiliate, formerly known as AffiliateRoyale, is a well-established affiliate plugin with many good features.
It integrates with some of the most popular WordPress plugins and helps you quickly set up an affiliate program.
But is it the best option for your business?
Let’s start our EasyAffiliate vs AffiliateWP guide by taking an in-depth look at EasyAffiliate.
EasyAffiliate and AffiliateWP connect to your website through plugins rather than your WordPress site. This means you need to check your website has the right integrations to successfully track links.
In the case of EasyAffiliate, it’s got the basics covered, offering simple integrations with some of the most popular WordPress plugins:
You’ll see several other integrations listed on the site, but rather than providing link tracking capabilities, these add extra functionality, such as enhanced analytics.
Together, these integrations cover many WordPress websites, but it’s not the most exhaustive list. In comparison, AffiliateWP has over 20 link-tracking integrations to choose from.
EasyAffiliate does a great job at making it easy to set up a referral program in WordPress.
You’ll find lots of documentation to help you get started, and the integrations are particularly easy to use.
Once you’ve verified your license, all you have to do to start tracking referral links is go to your EasyAffiliate settings and click the eCommerce tab. Scroll down until you find your integration, and click the toggle button to start tracking referrals.
You can then head back to your settings to decide on important information such as your commission type, rates, and cookie policies.
Integrating your store and choosing your settings with EasyAffiliate is very easy.
When you add EasyAffiliate to your site, you get a plugin that does the basics well.
A quick look at its features page and you can see exactly what it does:
This is everything you need to run an affiliate program, but these features are more standard than innovative. While integrations with plugins like MonsterInsights and email marketing software (ActiveCampaign, Mailchimp) add some more functionality, this is an area where EasyAffiliate falls behind.
Compare this to the huge list of advanced marketing features AffiliateWP offers, and you’ll see quite a big difference.
You want to ensure your affiliate program is easy to run and EasyAffiliate helps.
Like AffiliateWP, it allows you to do everything from within your WordPress dashboard and gives you good templates. Its user-friendly interface allows for basic customization, making it appealing to your affiliates.
You’ll always be able to rely on accurate referral tracking, real-time reports, and easy affiliate payouts, all without transaction fees or restrictions on affiliate numbers or sales.
EasyAffiliate has a good integration with PayPal to facilitate one-click payments. This makes it easy for you to pay affiliates without ever leaving your WordPress dashboard.
While not every affiliate loves using PayPal, it’s a widely accepted payment form, and EasyAffiliate makes it extremely simple to make payments.
Again, AffiliateWP offers a little bit more functionality here as it has an integrated payouts service that allows you to pay affiliates directly into their bank accounts.
One thing both these WordPress affiliate plugins have in common is excellent customer support.
If you can’t find the information in EasyAffiliate’s knowledge base (50+ documents), you can easily create a support ticket and speak to a helpful team member.
This is an essential consideration when choosing software, and it’s an area where EasyAffiliate is strong.
EasyAffiliate has three pricing plans, starting with the Basic plan from $99.50 a year. This is great value and can represent big savings versus affiliate networks that charge a fee on your sales.
If you want to upgrade and benefit from some of the extra marketing features (mainly the email integrations), then the Plus plan starts at $149.50, and to get the most out of your EasyAffiliate plan, the Pro plan starts at $199.50 a year.
You can’t argue with these prices, and they allow you to start making a return on your investment quickly.
We’ve talked you through the ins and outs of EasyAffiliate; now it’s time to look at AffiliateWP.
So far, in our EasyAffiliate vs AffiliateWP debate, we’ve found that EasyAffiliate offers a simple but effective affiliate software solution, so what about AffiliateWP?
Like EasyAffiliate, it allows you to set up your affiliate program with unlimited affiliates, and it’s perfect for small businesses.
But what about the finer details?
AffiliateWP offers a much more complete list of integrations, with over 20 one-click link tracking integrations. Here’s a quick list of some of those integrations, but be sure to check out the complete rundown.
Specific integrations for individual plugins give you extra link-tracking capabilities and make it incredibly easy to sync your store, membership program, or forms to AffiliateWP.
Together, these integrations help to make AffiliateWP a complete WordPress link-tracking software.
You can get your AffiliateWP affiliate program set up in under 10 minutes.
The simple setup wizard will walk you through all the steps and make sure you’ve taken care of everything. No coding is involved, and no technical knowledge is needed – just a few clicks, and then your program is ready to go.
With one-click integrations, all you have to do is mark the check box next to your e-commerce plugins, membership software, or form builder, and AffiliateWP will start tracking referrals for you.
In the EasyAffiliate vs AffiliateWP debate, the setup wizard gives AffiliateWP a slight advantage.
AffiliateWP’s marketing features are where it starts to stand out from EasyAffiliate.
It comes with all the same basic functionality discussed in EasyAffiliate but with a whole host of innovative tools:
Ultimately, choosing between EasyAffiliate and AffiliateWP is about which one will offer you the best return. AffiliateWP has additional highly conversion-focused features, attracting higher-quality affiliates and resulting in more sales.
AffiliateWP’s interface makes it incredibly easy to manage your affiliates within the WordPress dashboard.
As soon as you complete the setup wizard, AffiliateWP will automatically create an Affiliate Area and dashboard, and there’s even a term of use generator to help you get started more quickly.
New affiliates can sign up for your program from the affiliate area (with customizable affiliate registration forms). Once you’ve approved them (an essential part of affiliate fraud detection), they’ll be able to log in to their affiliate dashboard.
The dashboard is extremely customizable, allowing you to add custom tabs for affiliate onboarding, product descriptions, and other helpful information.
As soon as the affiliate clicks and sales start coming in, you can analyze them in great detail from the Reports tab. Dig even deeper into the data in the Affiliates and Referrals tabs.
You’ve also got great options to integrate with email marketing software and CRMs, and with the Zapier integration, you can create intricate automation to help your program run on autopilot.
There’s a reason why AffiliateWP is known as the best affiliate management plugin for WordPress!
Here, we see another distinction between AffiliateWP and EasyAffiliate.
While EasyAffiliate relies solely on its 1-click PayPal payouts integration, AffiliateWP offers more options.
For those who enjoy PayPal, there’s still a 1-click payouts integration but also an integrated payouts service. This allows you to pay affiliates directly to their bank accounts or debit and credit cards in just a few clicks.
You won’t have to leave your WordPress dashboard, and you’ll be able to set up reliable direct payments to your affiliates worldwide.
The integrated payouts service takes affiliate payouts to the next level, cutting out the middleman and giving your program a more professional feel.
A quick look at the AffiliateWP testimonials page and you can see how great the support is.
Although AffiliateWP is easy to use and makes it incredibly simple to set up, you want to know there’s someone there to help if you encounter any problems. That’s why on top of 100+ documentation articles and tutorials, AffiliateWP has a world-class support team.
This has led to a host of great reviews highlighting the support:
Whatever question you have, the AffiliateWP support team is there to help.
Like EasyAffiliate, AffiliateWP has three pricing plans, all backed up by a 14-day money-back guarantee.
These begin with the Personal plan, which starts at $149.99 a year, and go up to the Professional plan, which starts at $299.50 a year.
This makes AffiliateWP slightly more expensive than EasyAffiliate, but much cheaper than comparable feature-rich products like Post Affiliate Pro (starting at $129 a month) or Tapfiliate (starting at $59 a month).
It’s all about returns, and AffiliateWP’s conversion-focused tools ensure it’s well worth the extra $50-100 a year vs EasyAffiliate.
Check out AffiliateWP’s plans!
EasyAffiliate and AffiliateWP are both great affiliate marketing plugins for WordPress, but there’s only one winner.
AffiliateWP does everything EasyAffiliate does, but it also offers a lot more in terms of marketing, automation, and affiliate management tools. These help your affiliate system run more efficiently, attract better affiliates, and make more sales (or generate more leads).
Your affiliate marketing program needs to show a solid return on investment and the best way to make that happen is with AffiliateWP.
We’ve shown you why AffiliateWP is the best WordPress management plugin; now, let’s show you how you can put its tools to use best.
Here are some great resources to help you get set up with affiliate marketing, attract the best affiliates, and grow your sales.
All that’s left is downloading AffiliateWP and letting these tools do their work.
Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.