affiliate user experience

Create the ultimate affiliate user experience and make your affiliate program stand out from the crowd.

Whatever niche you’re in, your affiliate marketing program faces a ton of competition. We want you to be able to stand out from the crowd and attract the very best affiliates in the world, which is why we created Affiliate Portals.

And guess what?

We’re going to show you exactly how to use them to grow your affiliate marketing program.

What is an Affiliate Portal?

An affiliate portal is the ultimate affiliate dashboard.

It’s designed with premium affiliates in mind and offers a user experience that’s designed to attract, engage, and optimize performance.

Screenshot - Affiliate Portal: Dashboard
The dashboard page of the portal.

As a merchant, you naturally have access to an endless amount of data to help you make online sales. However, with too many affiliate programs, the same luxury isn’t afforded to affiliates.

Either they don’t have access to the information they need, or it’s hidden in a less than optimal affiliate user experience.

Affiliate portals fix this issue by giving affiliates easy access to everything they need:

  • In-depth analytics
  • Unlimited creatives
  • Affiliate URLs
  • Advanced settings

The most important part is that affiliate portals recognize that affiliates are busy people, whose time needs to be respected. It’s built for speed and offers a seamless mobile experience that helps affiliates do their job on the go.

When an affiliate first logs into their affiliate portal, they know they’re part of a serious affiliate program because they have access to the best affiliate user experience out there.

Why is the Affiliate User Experience so Important?

We all like nice things.

Of course, if it’s a choice between software helping us achieve our goals, or looking good, then we’re probably going to choose the former. Eventually, though, we’re going to want both powerful tools and an impressive UX, and that’s what affiliate portals offer.

Affiliate user experience is particularly important because your affiliate partners are busy people. They’re almost certainly a part of more than one affiliate marketing program, and they’re trying to piece together enough affiliate commissions to grow their income.

With so many affiliate networks to choose from, they’re going to focus on convenience.

Why put up with the hassle of a terrible user interface on one affiliate site, if they have the same monetization opportunities on another site with a much better user experience?

When you run your own affiliate program, you’ve got to be aware of the intense competition you face. Sure, you might offer great affiliate commissions, but it’s the easiest thing in the world for an affiliate to go and join Amazon Associates or other high-converting programs.

You’ve got to compete in terms of rewards, functionality, and user experience; otherwise, it’s going to be difficult to consistently sign up the top-performing affiliates.

The Benefits of Affiliate Portals

So, we’ve talked about why affiliate user experience is so important, but how do affiliate portals benefit your affiliate program?

Let’s break affiliate program management down into 3 key functions:

  • Attracting affiliates
  • Keeping them engaged with your program
  • Helping them make more sales

With AffiliateWP’s software, we take care of the referral tracking and make the administrative side of things incredibly simple, so these are the areas you’re left to focus on.

If you can demonstrate that you give affiliates the right tools to make money, you will succeed at every one of these points.

And where does it start?

It starts at the main point of contact affiliates have with your affiliate program: the dashboard.

Screenshot - Affiliate Portal: Dashboard on mobile
The dashboard page of the portal, shown on a mobile device.

If this dashboard doesn’t offer the right affiliate user experience, then it’s not going to sell your program, it’s not going to engage affiliates, and it’s not going to help them make more sales.

That’s why we’ve changed the way we refer to this area with affiliate portals. It’s not just a dashboard where affiliates check-in, it’s a portal that’s going to take them towards their (and your) goals.

  1. It’s easy to use, so affiliates and influencers are going to check in more often
  2. It facilitates easy communication
  3. Every piece of data necessary is available to help them improve their performance

You can even build out your Affiliate Portal with your own tabs, adding elements like onboarding, e-commerce strategies, additional payout information, and much more.

How to Set Up an Affiliate Portal

It’s time to offer a premium affiliate user experience by setting up an affiliate portal, but how do you go about doing it?

Don’t worry, if you’ve got a WordPress website, then it couldn’t be easier – no coding or technical knowledge needed.

Step 1: Install AffiliateWP

To access affiliate portals, you’ll need a Premium AffiliateWP license.

Head over to the pricing page, and complete your purchase.

Once you’ve completed your purchase, you’ll receive an email with two important items: your download link and license key.

Click the download link to download the affiliatewp.zip file, then head over to your WordPress dashboard.

Hover over Plugins in the left-hand sidebar and click Add New.

Near the top of the screen, you’ll see an Upload Plugin button, click this and then select Open before choosing the affiliatewp.zip file you just downloaded.

add new WordPress plugin

Click Open, and then Install Now.

Once the file has downloaded, hit Activate Now and your AffiliateWP software will be ready to use.

You’re now ready to create the perfect affiliate user experience!

Step 2: Launch the Setup Wizard

In the left-hand sidebar of your WordPress dashboard, you will now see a new tab titled AffiliateWP. Hover over this tab and click settings.

Scroll to the bottom of the page, and you will see a Setup Wizard box.

Click the box to open the Setup Wizard.

affiliate user experience - setup wizard

The first thing you will need is the license key contained in your email confirmation. Head back to your inbox and copy the license key before pasting it into the Setup Wizard.

Follow the Setup Wizard through to integrate your affiliate program with other WordPress plugins, choose your commission structure, and set your cooky policies.

Once you finish the setup, your affiliate program will be ready to track referrals.

Step 3: Download and Install Affiliate Portals

Follow this link to the Affiliate Portals page and click Download Now.

Repeat the same process from step 1 by going to Plugins > Add New > Upload Plugin.

Once you’ve activated the plugin, then you’re ready to set up your affiliate portal.

Step 4: Enable Your Affiliate Portal

Go to your AffiliateWP settings by hovering over the AffiliateWP tab and clicking Settings.

Select the Affiliate Portal tab from the top menu and check the box next to Enable the Affiliate Portal.

enable affiliate portals

Once you click Save Changes, your affiliate portal will be live for all your affiliates.

What Else Can AffiliateWP Do?

Affiliate Portals work best when used in conjunction with some of our other powerful features.

As a Pro license holder, you’ll now have access to even more marketing tools:

  • Personalized Affiliate Landing Pages: Create personalized landing pages for your best affiliates and boost conversion rates.
  • Vanity Coupon Codes: Allow your affiliates to choose their own coupon codes. This helps them stand out on social media and in email marketing, bringing more traffic to your site.
  • Custom Affiliate Slugs: Give your affiliates the ability to get rid of ugly affiliate slugs. Let them create meaningful slugs that attract customers to your website.
  • Pushover Notifications: Improve communication with your affiliates through push notifications.
  • Lifetime Commissions: Reward affiliates when they send you repeat customers. Lifetime commissions allow affiliates to receive a commission on all future orders a customer makes.

The great thing about all these features (apart from they’re all included in our Pro license) is they fit seamlessly with your Affiliate Portal. You’ve now got the platform to get the most out of these features, enabling you to offer a luxury affiliate user experience and grow your program.

Affiliate Portals: FAQs

  • What plan are affiliate portals available on? Affiliate portals are available on AffiliateWP’s Pro plan. This allows you to quickly optimize your affiliate user experience and integrate a number of premium features.
  • What other features work well with affiliate portals? Affiliate portals work seamlessly with Personalized Affiliate Landing Pages, Vanity Coupon Codes, Custom Affiliate Slugs, Pushover Notifications, Lifetime Commissions, and many more.
  • What are the benefits of affiliate portals for affiliate marketers? An affiliate portal enables your affiliates to do their jobs better. It saves them time, gives them instant access to the data they need, and allows them to do their work on the go. For busy affiliates, this is a huge bonus that not enough affiliate programs offer.
  • Why do affiliates need access to analytics? Just like retailers, affiliates need access to detailed analytics to optimize their performance and test their marketing strategies. Without data, they’re just guessing as to which tactics work and which ones don’t. Optimization is crucial for affiliates, and with affiliate portals, they have access to the key metrics they need.

Create the Ultimate Affiliate User Experience

The affiliate user experience counts!

Your affiliate program has to compete with thousands of others, and it’s not going to succeed unless it offers what affiliates need. For ease of use, convenience, and functionality, an affiliate portal is exactly what your program needs to blow the competition away, and you can have it set up in 4 simple steps.

It’s time to upgrade your experience and get started with AffiliateWP’s Affiliate Portals today!

William Palmer

About the author: William is a technical writer for Awesome Motive. He's passionate about helping small businesses unlock the power of affiliate marketing, and summit the rankings with great SEO. In his spare time, you'll find him exploring the wonderful scenery of Cantabria, Spain.

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