You want the very best people promoting your products – and just a few high-profile affiliates could drastically improve your affiliate marketing results. But, how do you motivate them to actually want to join your program?
The truth is, high-profile affiliates have options; they know that they’re in-demand, and they’re aware of the value they can provide. These are people who get approached by dozens of publishers just like you who are looking for access to their audiences – audiences that they’ve worked hard to build. Suffice it to say that high-profile affiliates aren’t necessarily looking for the same basic perks as your average affiliate.
In this post, we discuss some tactics you can use to recruit high-profile affiliates – and potentially boost to your affiliate program in a big way!
First, who are high-profile affiliates anyway?
Often, the most sought-after affiliates are people with large audiences. But it’s more than just audience size that makes them desirable; it’s having a truly captive audience – loyal and dedicated followers that value the affiliate’s opinion, and are ready and willing to support the things that the affiliate likes and recommends.
These affiliates might be popular bloggers and podcasters, successful influencers, YouTube personalities, celebrities, speakers, entrepreneurs, or career affiliates. Whatever walks of life they come from, they have one thing in common: They have serious influence.
Give them the VIP treatment
High-profile affiliates are often people who have already proven themselves in the affiliate realm – or they have enough clout that you already know they are trustworthy and capable. So, when approaching them, it’s important to treat them as such.
Since you’ve already preselected them, you won’t need to screen them like other affiliates; let them skip the standard affiliate approval process (this is, of course, assuming that you’ve done your research and verified that they are good candidates).
Ultimately, treat them like VIPs. This can include things like more personalization, free bonuses, and exclusive benefits, or giving them just a bit of extra attention and respect – the “white glove treatment”.
Know who you’re dealing with
Remember, high-profile affiliates are often people who have gone through tremendous effort to build their audiences, and it’s important to show them that you respect and appreciate that. If you approach them with a thoughtless, generic message, you’re essentially saying to them that you just want to use them – and you don’t really care a whole lot about who they are and what they’re all about.
High-profile affiliates simply don’t have time for spam. At best, you might be ignored; at worst, you could be, quite frankly, offensive. Make sure you have familiarized yourself with a high-profile affiliate’s work, brand, and community before approaching them.
Make it easy
Typically, high-profile affiliates are very busy people, and it’s likely that they’ll have plenty of opportunities falling at their feet on a regular basis. The thing is, these affiliates know what they’re worth – and they know that their influence (and access to their audience) is in demand.
In addition to treating them like VIPs, one of the best things you can do to get them on board is to make it as easy as possible for them to sign up and get started promoting; the fewer barriers, the better!
Have an affiliate account with all relevant information, marketing materials, and effective affiliate creatives ready to go. In fact, if they are already experienced with affiliate marketing, do your research to see how they go about their promotions – and cater to that. Knowing their preferred platforms, style, and methods helps you personalize the experience.
Don’t be a stranger
When making a pitch or inviting high-profile affiliates to your program, you’ll have better results if you’re not a stranger who appeared out of nowhere. First of all, you don’t want random affiliates for your program, and second of all, they don’t want push random products that aren’t relevant to them.
So, join their communities, subscribe to their mailing lists and newsletters, feature them on your blog or YouTube channel, engage their people, answer questions in the forums they frequent, start genuine discussions, and be a model member. If the affiliate can say, “Hey, fans of mine! It’s a good thing you’re following me. Here’s an offer that is only available through me for this thing I think you need,” then you’re winning!
Offer top-shelf products
Let’s be real: High-profile affiliates are the cream of the crop, and they want only high-quality content for their audiences. It follows that top-shelf and big-ticket items get their attention a lot more than less stand-out products.
Do you have a product that is a big-ticket item? One that’s particularly in-demand, unique, or valuable? These are the types of products you want to offer high-profile affiliates.
Keep it exclusive
Exclusivity is huge as well; high-profile affiliates are good at what they do, and they don’t want to promote something that everyone else on the scene is promoting. Offer them something that nobody else has, even if it’s just a special offer or personalized bonus that they can extend to their audiences.
Offer the best commission rates
This may sound obvious, but offering high-profile affiliates better commission rates than competitors is a must. Simply put, with high-profile affiliates, the competition is fierce – why would these affiliates care about your program when they have so many others to choose from?
The thing is, affiliates who have large, dedicated audiences can produce results far beyond the average affiliate. So, even with a higher commission rate, they have the capacity to bring in serious revenue that wholly justifies the better rate.
Provide custom landing pages
One of the things you can do to set yourself apart from other affiliate programs is provide affiliates with quality custom landing pages. Since high-profile affiliates have their pick of the litter, you’ll get better results if you can offer them only the very best creatives.
Even better: Make sure your landing pages have been tested and optimized for conversion, and be able to prove it. This gives affiliates confidence that you’ll provide modern, relevant, and effective creatives that meet their standards.
Show them you take your brand seriously
If you want to get high-profile affiliates on board, you’ll need to be sure your brand is in order. Even standard affiliates don’t want to promote a brand that’s dated, unattractive, or has little content or low-engagement.
Here are a few tips to consider:
- Make sure your website is up-to-date, modern, and well-functioning.
- Check that your social media accounts are fully branded and consistent. This includes images, language, the types of content you post, etc.
- Be regularly active on all of your social accounts. Respond to comments, engage with customers, and post regularly.
Showcase affiliate results
Let’s be honest, simply asking high-profile affiliates to take a chance on you without anything to back up your pitch is probably not going to work; you want to have proof available to showcase the results they can expect.
Even if your affiliate success stories focus on people who produce much fewer sales than the high-profile affiliate could potentially convert, you can still reframe the results as percentage increases in income, lifestyle upgrades, audience growth, etc.
Consider other incentives
If there’s a high-profile affiliate who you really, really want on board, you could consider giving them an exclusive sign-up bonus, cash bonus, special gift, or some other incentive. Yes, it’s true that high-profile affiliates are still affiliates, which means they are on the lookout for products to promote, but you do want to make it worth their while!
A different perspective
“Luck is what happens when preparation meets opportunity.”Seneca
In some ways, this is all just a practical take on the law of attraction. It comes down to more than just persuasion; it’s about genuinely being the kind of publisher with the kind of affiliate program and product that’s attractive to high-profile affiliates.
What can you do to make your program stand out to your target affiliates? What are they looking for? Try to put yourself in the affiliate’s shoes and view your offering from the outside.
Does it stand up to the competition? Do you need to address your brand image? Are you approaching high-profile affiliates with respect for their clout and influence? Is your offer exclusive and unique? Do you offer the right tools, resources, and creatives for a premium experience? Keep these questions in mind.
Hopefully this post has given you some food for thought and can help guide you toward recruiting the high-profile affiliates that will transform your affiliate program!
Do you have some experience to share? What tactics have you used in the past, or that you currently use now to recruit high-profile affiliates? Feel free to chime in below!
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