For affiliates: How to diversify your efforts for maximum results
As an affiliate, do you ever find yourself stuck in a rut? Are your standard methods not producing the same results they once were? It might be time to switch things up!
We’ve talked about committing to promoting a business or product, and the relationships you must build with your publisher(s) to flourish as an affiliate. Now, let’s focus on how to make your promotion efforts as effective as possible.
As they say, “variety is the spice of life,” – and adding a bit of variety to your strategy not only keeps things fresh for your audience; it also keeps you on your toes, allows you to convert sales in different arenas, and helps you stay relevant.
So, how do you go about it?
In this post, we discuss how you can diversify your efforts for maximum results!
Utilize different platforms
First of all, changing up (or adding to) the platforms that you’re using for promotion is a good place to start. For example, if you’re a regular on Facebook, how can you speak to your audience and/or adjacent potential customers on Twitter and Instagram?
What if you’re a blogger? Where else can you expand your presence? Or, maybe you’re on all social platforms, but you don’t have your own site. Are you missing out on opportunities to connect with your audience on a more personal level?
Different platforms cater to different types of content formats (which we talk about below), so it’s worth doing some research to see what other affiliates and publishers are doing. What do you observe?
Creating a presence on various platforms gives you the best chance of reaching the most people, and it gives you access to communities that you can appeal to in different ways.
Promote related products
Truthfully, the eCommerce world isn’t consistently fruitful; there are often fluctuations caused by all kinds of things, such as new competitors, seasonal trends, and economic factors. However, promoting related products can lessen the effects of this unpredictable ebb and flow.
In the simplest terms, variety keeps things interesting. But, more importantly, if one product isn’t selling as well, you have others to work with.
Varying the products you promote also gives you the opportunity to attract new people that you might not have reached with a single specialized product alone. Hey, expanding your audience is never a bad thing, right?
Diversify your content
Certain audiences may respond better to different types of media. If you’re promoting beauty products, for example, quick video tutorials might get more attention than images. If you’re promoting software, on the other hand, you might find that mentioning an exclusive affiliate discount in your digital entrepreneur blog or podcast reaches the right people.
Think about what you’re currently doing and ask yourself: What other content formats you could possibly use? Are there additional creatives available to you that you haven’t utilized? Video is the most engaging type of content around, so consider taking advantage of this if you haven’t already!
Social video generates 1200% more shares than text and image content combined.G2
If you’re not into video production, tools like Headliner make it easy to repurpose existing content and create shareable videos from things like audio, quotes, and images.
Here are a few more ideas to think about:
- Grab quotes from your blog posts, videos, or podcasts and tweet them or make shareable images out of them
- Record your podcast episodes on video, so you can post them on YouTube in addition to audio platforms
- Transcribe your audio and video recordings to text
- If you want to expand to a more visual platform, consider getting on Instagram
- If you’re already on Instagram, try microblogging (or writing longer, more in-depth captions for your images)
- Consider using high-quality stock images from sites like Unsplash for your posts if you don’t have your own images
- If you write product reviews, consider expanding to video reviews and tutorials
- Maybe even start a blog if you don’t already have one
- Even better, create blog posts that are SEO-targeted
For business owners and affiliate managers
This post isn’t just for affiliates; you can use it, too! Communicate more effectively with your affiliates by applying these tips to your own business, platforms, products, and content.
Examples that are specific to your business can empower your affiliates with the information and guidance they need to excel. For instance, you might decide to set up an informative course or automated email sequence for your affiliates to keep them engaged and well-prepared.
Making effective affiliate creatives is a topic relevant to the section on diversifying content; you can repurpose existing creatives, or expand your strategy by adding new content formats, such as audio and video. Promoting related products also applies to both you and your affiliates!
So, back to the affiliates: What has produced the best results for you? Business owners and affiliate managers: What have you seen work best for your affiliates? Leave us a comment below and join the conversation!