Understanding the terminology used in RewardsWP is key to using the plugin effectively. This glossary provides clear definitions of the essential terms and features you’ll encounter while setting up and managing your referral program.
Whether you’re new to referral marketing or need a quick reference, this guide has you covered.
In This Article
Key Terms in Referral Marketing
Referral marketing relies on a few key roles and concepts:
- Advocate: A customer who shares their referral link to invite friends to your store. In RewardsWP, advocates are often called “members” and earn rewards for successful referrals.
- Friend: The person invited by an advocate using a referral link. Friends may also receive rewards, depending on your program setup.
- Referral Link: A unique URL generated for each advocate. This link tracks referrals and ensures that rewards are applied accurately.
- Single-Sided Referral Program: A program where only the advocate receives a reward for successful referrals.
- Double-Sided Referral Program: A program where both the advocate and the referred friend receive rewards.
RewardsWP Features and Settings
RewardsWP offers several features and customizable settings to help you create and manage your referral program:
- Rewards Widget: The central hub where members can view and share referral links, and track rewards.
- Rewards Launcher: The clickable button or icon that opens the Rewards Panel after a member makes a purchase. It can display as an icon, text, or a combination of both, and its position on your site is adjustable.
- Advocate Reward: The reward given to members when their referrals result in successful purchases. Rewards can include fixed amount discounts, percentage discounts, or free shipping.
- Friend Reward: The reward offered to referred friends as an incentive to make their first purchase.
- Cookie Expiration: The time frame during which a referral link remains valid. By default, this is set to 30 days.
RewardsWP integrates seamlessly with major eCommerce platforms:
- Integration: RewardsWP currently supports WooCommerce and Easy Digital Downloads. Once these plugins are installed and activated, the integration is enabled automatically.
- Brand Color: Customize the Rewards Panel’s appearance by selecting a color that aligns with your site’s design.
- Sharing Options: Members can share referral links through direct messages, Facebook, or email. Email sharing includes customizable subject lines and body messages with placeholders for personalization.
That’s it! That’s it! The RewardsWP glossary provides a quick and comprehensive reference to the terms and features that make up your referral program. With these concepts clarified, you can confidently set up and optimize your referral marketing strategy. Refer back to this glossary anytime you need to revisit key definitions or explanations.