Launching a successful referral program with RewardsWP is a straightforward process, especially when you have a clear checklist to guide you. This guide will walk you through every step, from branding your program to enabling it for your members.
Branding Your Referral Program
Your referrals program should feel like a natural extension of your brand. Here’s how to ensure consistency:
- Set the Brand Color: Navigate to the Rewards Panel settings and choose a color that matches your website’s theme. This color will be used throughout the Rewards Panel, ensuring it aligns with your brand identity.
- Configure Sharing Options: By default, sharing options (direct link, Facebook, and email) are enabled. Customize messages for email sharing and placeholders like {site_name} to make the communication feel personal and aligned with your brand.
- Rewards Launcher Display: Adjust how the launcher appears on your site. Options include an icon with text, text only, or an icon only. Ensure the positioning and text of the launcher enhance visibility without disrupting your website’s layout.
Setting Up Rewards
A well-designed rewards structure is key to motivating participation in your program. With RewardsWP, you can choose between single-sided or double-sided referral programs:
- Single-Sided Referral Program: Add an advocate reward to incentivize members to share their referral link. Navigate to the rewards settings, click “Add Reward,” and choose the type of reward:
- Fixed Amount Discount
- Percentage Discount
- Free Shipping
- Free Product
- Double-Sided Referral Program: Add both advocate and friend rewards to incentivize both parties. The friend reward encourages new customers to make their first purchase, while the advocate reward ensures your members stay motivated to refer more people.
After defining the rewards, save your settings to save them in place.
Enabling the Program
Once your branding, integrations, and rewards are configured, the final step is to activate the referrals program:
- Navigate to the program status toggle in the RewardsWP > Settings > Referrals.
- Switch the toggle to “Active” to enable the program.
- Once active, your members can start sharing their referral links and earning rewards.
That’s it! Launching your referrals program with RewardsWP is as simple as following this checklist. By branding the program to match your site, configuring integrations seamlessly, setting up a motivating rewards structure, and enabling the program, you’re setting yourself up for success.