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Continue Reading →Reward Your Customers with Free Products, Not Just Coupons
Discount coupons are the backbone of most WooCommerce loyalty programs, and for good reason. They’re flexible, easy to set up, and customers love saving money. But some moments call for something different.
We kept hearing store owners say: “For my best customers, I want to give them something they can hold — not just a discount.” So we added Free Product Rewards to RewardsWP.
Free Product Rewards lets you offer a specific product from your store as a reward:
- Points redemption — Members can redeem their accumulated points for a free product
- Referral rewards — Members earn a free product when someone they refer makes a purchase
- Welcome gifts — New customers receive a free product when they’re referred to your store
Give Your Best Customers Something Tangible
Coupons save your customers money. A free product feels like a gift.
Pick any product from your WooCommerce or Easy Digital Downloads store and set the points cost. Members see the reward in their widget with the points needed to claim it.
From there, they add to cart and the 100% discount applies automatically.
You control the details: set a minimum cart spend, limit redemptions to once per customer, or create multiple tiers with different products at different point levels.
Use Free Products as Referral Rewards Too
Free Product Rewards aren’t limited to points. You can offer them as referral rewards for advocates, friends, or both.
When a customer’s referral makes a purchase, the customer gets the free product. They’ll get an email and can claim it instantly or later on from their rewards widget.
You can also reward the friend with a free product on their first order – giving both sides of the referral a reason to follow through.
Require a Minimum Spend (Without the Friction)
Free products work great as rewards, but you probably don’t want to give them away on a $5 order. Setting a minimum spend protects your margins and encourages customers to add more to their cart before they can claim the freebie.
The catch with most systems is that customers have to wait until they hit the threshold, then come back to the widget and claim the reward. If they forget, they miss out. If they get distracted, you lose the sale.
With RewardsWP, customers claim the reward straight away.
Even if their cart is empty, they can still claim the reward. The reward moves to a pending state while they shop. They know exactly what they need to spend, and they don’t have to remember to come back later.
There’s something nice about letting people claim a reward early. It feels like theirs already. That minimum spend becomes less of a hurdle and more of a target they’re working toward.
And if they remove items and fall back under? The free product disappears from their cart, along with the discount, so they don’t accidentally pay for it. Add items back and it returns. Completely automatic.
Ready to Offer Real Rewards?
Free Product Rewards give your customers something tangible to work toward, not just another discount code. Let them redeem points for products they actually want, or use free products to reward successful referrals. Set a minimum spend to protect your margins, and RewardsWP handles the rest automatically.
Free Product Rewards require the Pro plan. See the points setup guide or referral setup guide to get started.
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