Would you like a quick reference for the terms you’ll meet in RewardsWP? This glossary provides clear definitions of the essential terms and features you’ll encounter while setting up and managing your rewards program.
Before you get started, make sure RewardsWP is installed and activated on your WordPress site.
Key Terms in Referral Marketing
Referral marketing relies on a few key roles and concepts:
- Advocate: A customer who shares their referral link to invite friends to your store. In RewardsWP, advocates are called “members” and earn rewards for successful referrals.
- Friend: The person invited by an advocate using a referral link. Friends may also receive rewards, depending on your program setup.
- Referral Link: A unique URL generated for each advocate. This link tracks referrals and ensures that rewards are applied accurately.
- Single-Sided Referral Program: A program where only the advocate receives a reward for successful referrals.
- Double-Sided Referral Program: A program where both the advocate and the referred friend receive rewards.
RewardsWP Features and Settings
RewardsWP offers several features and customizable settings to help you create and manage your referral program:
- Rewards widget: The central hub where members can view and share referral links, track rewards, and review products they bought.
- Rewards Launcher: The button that opens the rewards widget. It can display as an icon, text, or a combination of both. You can change where it sits on your site.
- Advocate Reward: The reward given to members when their referrals result in successful purchases. Rewards can include fixed amount discounts, percentage discounts, or free shipping.
- Friend Reward: The reward offered to referred friends as an incentive to make their first purchase.
- Cookie Expiration: The time frame during which a referral link remains valid. By default, this is set to 30 days.
- Spam Protection: The check that helps keep bots out of the rewards widget’s sign-up and friend gift forms. You choose Honeypot, the default, or Cloudflare Turnstile, in RewardsWP » Settings » General. Turnstile needs a free Cloudflare account, a site key and a secret key. Turnstile also guards sign-in. The friend gift form is available on Basic and higher plans.
- Integration: RewardsWP supports WooCommerce and Easy Digital Downloads. Once these plugins are installed and activated, RewardsWP turns this support on automatically. Reviews in the rewards widget work with WooCommerce reviews. With Easy Digital Downloads, they need the EDD Reviews extension.
- Brand Color: Customize the rewards widget’s appearance by selecting a color that aligns with your site’s design.
- Sharing Options: Members can share referral links through direct messages, Facebook, or email. Email sharing includes customizable subject lines and body messages with placeholders for personalization.
- VIP Tier: A level in your VIP Program that members reach by meeting its threshold. Each tier can carry a points multiplier, entry rewards, and perks.
- Qualify by: The one measure every VIP tier uses. It’s total amount spent, points earned, or completed referrals.
- Points Multiplier: How much faster a member earns points on purchases while they hold a VIP tier. A 1.5x multiplier gives 150 points for an order that normally earns 100.
- Entry Reward: A one-time gift, such as a coupon or bonus points, that a member receives when they’re promoted into a VIP tier.
- Perks: The highlights a VIP tier lists for members, such as early access to sales.
- Grace Period: How long a member keeps their VIP tier after they stop qualifying for it, before they move down.
That’s it! You now know the key terms you’ll meet while you set up and manage your RewardsWP program. Refer back to this glossary anytime you need to revisit a definition.
Next, to set up these features on your store, see A Complete Guide to RewardsWP Settings.